Performance LMS

Your teams are distributed. Their performance shouldn't be a guessing game.

Beeline is the performance LMS that connects training to what people can do — across every location, every role.

See How It Works

See it in action above

Trusted by

Alpha PharmBidvest SteinerBootleggerMelonFaro

and other industry leaders

You already know this isn't working.

Here's what it's costing you.

New hires take too long to ramp. Managers can't see what's working. Every new location or product rollout makes it worse — and you're spending more time managing training than managing the business.

You're growing faster than your ability to keep people consistent — and you can feel it.

Your team passed the quiz. They watched the video. The system says 100% complete. But can the new hire handle an angry customer? Can the technician follow the safety procedure under pressure? You don't know — because there's no system for proving capability in practice, only for tracking clicks on a screen.

The gap between "completed" and "competent" is where your biggest risks are hiding.

Someone passes the training but can't do the job. You find out when it matters most — in front of a customer, on a job site, during an audit.

Managers try to remember what happened over the last twelve months. They can't. So they default to the last two weeks. Good months get forgotten. Development gaps get missed. The whole process feels like theatre — because without real data, it is.

Your people know it too. Nothing kills motivation faster than a review that doesn't reflect the work they've done.

The training exists. The knowledge is there. But nothing connects what people learn to what they can do — and there's no way to tell leadership whether any of it is making a difference.

You're stuck between a training platform that tracks clicks and a review process that tracks nothing. That gap is where you're losing money, people, and consistency.

The problem isn't your people. It's that there hasn't been a system to grow them.

Until now.

Theory. Practice. Performance.That's the loop most training never completes.

Beeline doesn't just track what people have completed. It tracks what they know, what they can do, and whether they're getting better.

Turn your SOPs, product knowledge, and company docs into structured mobile training — automatically. The AI course builder does the work. You hit publish. Every team, every location, instantly up to date — delivered via the app or straight to WhatsApp. Smart reminders keep people on track without your managers lifting a finger.
AI course builderDelivered via app + WhatsAppSmart reminders that chase for you
📄
New Menu Rollout
SOP v3
Last updated Jan 2026
Section 2
Section 3
Beeline AI
9:41
Today's Training
New Menu
Rollout
Module 2 of 450%
Menu Overview
Completed
3 min
Prep Standards
In progress
4 min
🔒
Allergen Info
Up next
3 min
🔒
Quiz: Knowledge Check
Locked
5 min
💬
Delivered via WhatsApp
847 learners notified
🚀
Published to 5 locations instantly
just now · AI Builder
Completion tracking tells you someone clicked through. Beeline measures whether they understood it — with quizzes, scenario questions, and spaced repetition that resurfaces material before it’s forgotten. Retention over time, not a one-off score.
Scored knowledge assessmentsKnowledge gap reportsSpaced repetition
Knowledge Retention
What you see now
95%
Course completion
Looks like everything
is fine
No issues detected
What Beeline shows
Product features82%
Pricing & objection handling67%
⚠ Below target threshold
Compliance procedures43%
🔴 Critical — action required
New product launches28%
🔴 Critical — action required
The reality behind 95% completion
Spaced Repetition
Material resurfaced before it's forgotten
Knowing the theory doesn’t mean they can apply it. Manager observations scored against rubrics. Photo and video evidence from a phone. Interactive simulations that test real scenarios. Practical sign-offs that prove someone can do the work — not just answer questions about it.
Rubric-based practical assessmentsPhoto and video evidenceInteractive simulationsManager sign-offs
Practical Assessment
Barista — Coffee Preparation
Assessed by Store Manager · live
In Progress
Correct grind size and tamping pressure
Milk steamed to correct temperature
Latte art meets brand standardRedo
Workspace cleaned after service
Photo Evidence
Photo 1
📎Attach evidence
3/4criteria met
Needs follow-up
JK
James K · Store Manager
Observing now · Downtown
Chat simulation
"Customer upset about wait time. How do you handle it?"
"Apologise, offer a solution, follow up."
Two things change when you have real data. Performance reviews stop being guesswork — every conversation backed by training data, assessment scores, and practical evidence, not two weeks of memory. And dashboards show capability across every role, location, and team — so you see where to focus before gaps become problems.
Evidence-backed performance reviewsTeam and location dashboardsIntervention alerts
Performance Review — Q1 2026
Sarah Chen
Store Manager · Downtown
On Track
94%
Training
↑ +3%
87%
Knowledge
↑ +6%
4/5
Practicals
↑ +1
Backed by 12 months of evidence
18 training modules completed across the year
4 practical sign-offs by line manager
Coffee latte art — re-assessment pending
Workforce Intelligence
84%Overall Capability
LocationKnowledgePracticalStatus
Downtown
92%
88%
On Track
Westside
78%
72%
Review
North Hub
95%
93%
On Track
East Branch
85%
42%
Critical
Central
88%
86%
On Track
East Branch: Knowledge high, Practical low
Team knows the theory but can't execute · 18 learners affected

Build it. Prove they know it. Prove they can do it. See the results.

That's the loop — and that's a Performance LMS.

One platform. Three ways it changes your business.

For franchise networks, multi-location teams, and distributed operations. One standard, everywhere — and the evidence to prove it.

  • Consistent onboarding and training across every site
  • See who’s capable and who’s falling behind — before it hits the customer
  • Evidence-backed performance reviews, not gut feel

For distributed sales teams, channel partners, and reseller networks. Product knowledge that sticks — tied directly to sales results.

  • Product knowledge that sticks, not just gets completed
  • New reps ramped faster on new products and new markets
  • See which training is moving the needle on revenue

For Training Managers who know what good looks like but can’t prove it to leadership. Move beyond completion and show real impact.

  • Know who’s learned the theory AND who can do it in practice
  • Real-time gap reporting that replaces your spreadsheets
  • Give leadership the evidence they need — without manual reporting

Most of our clients fit more than one of these. That's fine — Beeline handles it from one platform.

Used by thousands of learners.
Trusted by the teams that manage them.

Beeline is used by operations-led businesses across franchise, retail, facilities, medical devices, and telecoms — anywhere distributed teams need to perform consistently.

20,000+

learners across multiple countries

300+

locations managed from one platform

5+

industries including franchise, retail, medical devices, and telecoms

— and how it's working.

Everything you need, in one platform.

Seven capabilities that work together — so you can stop stitching tools and start shipping outcomes.

Most popularBeta

AI-Powered Rapid Course Builder

Turn 40 hours of course design into 40 minutes. AI builds structured training from your SOPs, docs, or voice notes.

A multi-provider engine (OpenAI, Anthropic, Gemini) drafts micro-lessons, assessments, and interactive exercises — you review and ship.

AI-Powered Rapid Course Builder
Recently launched

Multi-Channel Delivery (WhatsApp & Mobile)

Meet learners where they work. Deliver training through WhatsApp, mobile app, or web — no friction, no excuses.

Offline-capable mobile app, smart notifications, and streaks. Cross-channel delivery on WhatsApp, Slack, and email.

Multi-channel training delivery

Knowledge Hub & Content Libraries

A searchable home for every policy, playbook, and training program.

AI-powered search, organised libraries, and self-service learning — full mobile and web access for the whole team.

Knowledge hub and content libraries
Recently launched

Continuous Performance & Development

Reviews that actually drive development. Replace annual reviews with ongoing, evidence-backed conversations.

Smart templates adapt by job role, capture real evidence, and generate AI-assisted development plans.

Continuous performance and development

Seamless Integration Ecosystem

Connect to your HR, CRM, or anything else. Sync in minutes, not weeks.

Pre-built Make.com modules, a secure REST API, and real-time webhooks support 1,000+ apps out of the box.

Seamless integration ecosystem
Continuously improving

Capability & ROI Analytics

See progress, spot gaps, track capability. Dashboards for admins and managers.

Track learning progress, identify skill gaps, and measure training ROI with drill-down analytics.

Capability and ROI analytics dashboard

Communication & Engagement

Keep everyone aligned with a single source of truth.

Share updates, celebrate wins, and require confirmation on critical messages. Know exactly who has seen what.

Communication and engagement platform

Trusted by operations-led businesses

FaroFibertimeAlpha PharmBootleggerLasecWaxitBidvest SteinerSolar AfricaMelonHerholdts Group

and other industry leaders

Success Stories

Your team members will want to use this.

The biggest risk with any training platform is adoption. Beeline is built for the people who have to do the training — not just the people who buy it.

See what you need to learnA clear path for your role.
Prove you can do itPractical evidence of capability.
Watch yourself improveReal progress, not just ticks.
Get recognisedEvidence-based reviews.

"When your company invests in Beeline, they're investing in your growth."

Coming next

From tracking performance to driving it.

Stop guessing which training bets to make. Start seeing which ones pay off.

Find the gaps Act on what works Prove the ROI

We're developing this with early clients. Mention it when you talk to our team.

Ready to see what your people can really do?

We'll show you how Beeline works for your industry, your team size, and your specific challenges. No commitment. Just a conversation.

Need help beyond the platform? Our team can support you there too.

Beeline is built to work out of the box. But if you need hands-on support getting started, or expertise in areas your team hasn't covered yet, we've got people who've done this before.

Implementation & rollout

L&D advisory

AI & automation advisory

Course design & instructional design

These services are available alongside your Beeline subscription. Mention what you need when you talk to our team.